Blackwood, New Jersey – January 14, 2008 -- Metrologic Instruments, Inc. announced that beginning today it is showcasing ten new offerings from its expanding product portfolio at the National Retail Federation’s (NRF) 97th Annual Expo held at the Javits Center (Booth #1345) in New York.

Metrologic has also chosen the event as the kick-off site for the year-long celebration of its 40th anniversary as one of the world’s leading developers of advanced bar code scanning technology.

“NRF begins what we expect to be an exciting year at Metrologic,” said Mark Schmidt, the company’s vice president of product management and marketing. “While four decades of success is a milestone the whole company takes pride in, we’re experiencing an energy and enthusiasm typically associated with much younger companies. This excitement can be found in our three new brands: Metrologic ELITE, INDUSTRIAL and NOVOdisplay. These brands embody the pioneering spirit that has been a part of the company since its inception in 1968.”

Metrologic ELITE™ products increase productivity in retail POS environments with unmatched levels of elegance, performance and sophistication. Metrologic INDUSTRIAL™ products symbolize the company’s commitment to providing durable and rugged bar code scanners for demanding environments such as distribution centers and warehouses. 

“Everything about a Metrologic ELITE product, from the design of its internal circuit boards to its external moldings, speaks to elegance and an unprecedented attention to detail,” said Schmidt.

Still in their pilot phase, Metrologic NOVOdisplay® products will give retailers the power to update price changes across a single store or a nationwide chain in just seconds by combining the freedom of wireless communications with the flexibility of electronic paper.

“NOVOdisplay and future products that will utilize this technology represent our core business values of creating innovative products that help our customers improve efficiency, reduce costs, boost productivity, and increase consumer satisfaction,” added Schmidt.

Below is a complete list of the new products Metrologic has on display. In addition to these products, Metrologic is also exhibiting its complete line of products designed to increase productivity and profitability in retail applications, including single-line, omnidirectional and bioptic laser scanners, area imagers, mobile computers, and scan engines for original equipment manufacturers (OEM).

1. MS7580 Genesis™ – as the first product released under the Metrologic ELITE brand, this presentation area imager delivers superior motion tolerance while reading all 1D, PDF and 2D Matrix codes
2. MS9590 VoyagerGS™ - the newest addition to world’s best-selling series of hand-held, single-line laser scanners
3. SP5700 OptimusPDA™ - combines Windows-based mobile computing and bar code scanning into a lightweight, ergonomic and durable device
4. MS2400 Stratos® - an enhanced version of the company’s line of premium five-sided bioptic scanners
5. MS7820 Solaris™ - a vertical mini-slot scanner for POS applications requiring the scanning of high-density codes as small as five mil
6. MS1890 Focus® – as the first product released under the Metrologic INDUSTRIAL brand, this IP54-rated rugged hand-held area imager was designed specifically for demanding environments
7. IS1650 - the self-contained, plug-and-play area imager for self-service kiosks or point-of-service
8. IS4910 - a non-decoded miniature 1.2-mega-pixel area imaging OEM scan engine
9. IS4920 - a miniature 1.2-mega-pixel area imaging OEM scan engine with a hardware decoder
10. NOVOdisplay eDisplays – wireless communication and electronic paper combine to ensure accuracy while reducing overhead

About Metrologic
As Metrologic Instruments, Inc. celebrates its 40th anniversary, it continues to be a global supplier of choice for data capture and collection hardware and software. Metrologic delivers innovative products that are cost effective, reliable and supported by a superior level of personal service. Metrologic products are sold worldwide through sales, service and distribution offices located in North & South America, Europe, Australia and Asia. For more information, please visit metrologic.com.